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Market Updates, Products & Ingredients

Polish Berry Supplier Enters North American Market

Greenvit offers standardized, maltodextrin-free berry ingredients and proprietary blends.

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By: Sean Moloughney

Editor, Nutraceuticals World

Founded in 2010 to provide technologically advanced berry and herbal extracts from botanicals grown indigenously throughout Europe, Greenvit (Poland) is now focused on working with customers in the U.S. and Canada.
 
According to Greenvit CEO Rafal Pietruszynski, the company is distinctive in its approach to supplying botanical ingredients (conventional and organic) and organic berries. First, Greenvit sources herbal raw materials from proven and approved suppliers throughout the EU. Then, tests are run continuously on incoming material with emphasis on analyzing microbiological and physicochemical parameters, as well as for identifying active substances and also for residues of undesirable contaminants.
 
“Our berry ingredients are tested for purity and authenticity by nuclear magnetic resonance (NMR),” Pietruszynski said. “NMR is fit for purpose and is one of the most accurate test methods to defend against adulteration. Purity, efficacy, safety and standardization are pillars of strength to assure a high standard of premium quality.”
 
Greenvit owns a laboratory equipped with advanced technology and equipment that enables extract production from raw botanical material to finished form. Testing methodologies include UPLC and HPLC chromatographs with DAD detectors and UV-VIS spectrophotometer.
 
As a European manufacturer of standardized, maltodextrin-free berry ingredients such as elderberry, tart cherry and aronia, Greenvit provides proprietary blends featuring these berry ingredients.
 
“Throughout the world, the dietary supplement and functional food and beverage markets show no signs of growth cessation, bringing the need for natural product brand owners to create innovative and relevant products,” Pietruszynski said. “Having established Greenvit firmly throughout Europe and in Asia, we look forward to working with customers in North America to help them achieve superior quality, green, sustainable and proven botanical ingredients.”
 
 
 
 
 
 

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